GovCon Marketing: Your Aesthetic Sells

The Pulse / June 25, 2019

According to SAM.gov, there are 372,619 Active Government Contracting organizations registered to compete for lucrative Federal Government contracts. Every Fiscal Year, these organizations go toe-to-toe to get their piece of the discretionary spending pie. So how do you maker your government contracting company stand out from the pack?

The answer is a simple concept: You must perfect your visual presentation. GovCon is a human-centric industry, and your presentation is your first impression. It is how you are remembered. From logos, social media headers, business cards, to websites, every part of your aesthetic matters.

Read the full article here.

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