‘Giving them a succinct roadmap’: Blueprint is just the latest tech that’s empowering marketers to go in-house

Whether they know it, every holding company media agency has a target drawn on their backs. Because it seems not a week goes by without another company launching a new product or service to infringe on their turf, claiming heightened agility, superior technology, better value or just finer instincts to serve media solutions to clients.

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