Myth: Agencies are Siloed and Unwilling to Collaborate

One common misconception about advertising and marketing agencies is that they operate in isolation, focusing solely on their own creative and strategy processes. While this may be true for some Lone Rangers, successful agencies today recognize the immense value of internal and external collaboration. Instead of working in silos, at Model B, we prioritize a collaborative approach, often utilizing workshop settings to bring all relevant stakeholders together early in the process. This fosters a more public, less precious approach, leads to quicker alignment and consensus building, and helps to address potential biases held by all participants.

True Collaboration: A Catalyst for Success

True collaboration is not just about working together; it’s about creating a partnership that leads to exceptional outcomes across marketing and sales to product and innovation teams. At Model B, we leverage an open talent model called the Partner Collective that provides immediate access to a deep bench of extraordinary vetted talent and the ability to scale to meet any need of clients precisely. By breaking down barriers and embracing the power of partnership, agencies and clients can align their goals, leverage complementary expertise, and create more impactful and effective programs and campaigns.

“UX work is fundamental to the success of any product. When I work with agencies like Model B, I know I’m working with a team that not only gets UX work but knows how to partner with clients to bring it to life, ensuring they see their vision realized across the entire experience.”

Sarah Dzida, Strategy and Experience Design Leader

The Benefits of Strong Agency-Client Partnerships

• Enhanced Campaign Effectiveness: When agencies and clients collaborate, they can develop work that is more creatively relevant, targeted, and resonates with the audience.
• Increased ROI: By aligning marketing efforts with business objectives, agencies and clients can drive stronger and more cost-efficient results that catch the eyes of the C-Suite.
• Accelerated Innovation: Collaboration fosters a culture of innovation, enabling agencies and clients to explore new creative ideas and develop cutting-edge strategies.
• Strengthened Relationships: Strong agency-client partnerships build trust, respect, and long-lasting relationships that benefit both parties.

“Our experience with Model B has been valuable for our entire organization. Collaboration was always present throughout every stage of our project. Our project was a success because of this; both parties learned from each other throughout the process and used this knowledge to deliver the best outcomes.”

Jim Davis, Managing Director
Noesis

Rethink Your Agency Relationship

If you’re a company looking to maximize the impact of your marketing efforts, it might be time to rethink your agency relationship. Seek out agencies that prioritize collaboration, have a proven track record of success doing so, and are committed to bringing value that delivers measurable results. By fostering strong partnerships, agencies, and clients can unlock the full potential of their marketing campaigns and drive significant business growth.