Building Blocks, Episode 3

More Action, More Engagement, Same Media Buy: Tricks & Tools From Your Local Advertising Experts

Join us April 9, 2021 - 2:00 pm EST

What’s better than generating more returns and results with the same investment?

Not much.

You are invited to join Model B co-founder and partner, Abtin Buergari, as well as one of our great advertising analysts, Ellie Guthrie, to learn powerful tips and tricks of the advertising trade.

You will walk away from this virtual event with tactics that will help you achieve more action and engagement without increasing your media buy.

Some of the topics we’ll be covering include:

  • Predictive and prescriptive analytics and how the future of technology can significantly help you drive more results with your dollars
  • How to deepen your “Post-click” analysis
  • The synergy between your click-through and conversion campaigns
  • How to tightly organize your audience targeting
  • Platform selection; mindset of the individual based on the platform
  • How to avoid major pitfalls as we move towards a cookie-free attribution environment
Abtin Buergari

Abtin is an entrepreneur who has built, scaled, and sold multiple companies. He approached the digital advertising industry from an outsider perspective, bringing a depth of knowledge in analytics and data management that has been instrumental in Model B’s development of it’s performance marketing and omni-channel environment.


Ellie is a Digital Analyst at Model B, dedicated to helping clients achieve the best optimized ad spend while reaching meaningful consumers. A graduate from Georgetown University’s data analysis program, Ellie is an expert in multiple digital advertising platforms, Google attribution and tracking, and campaign optimization.


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