Demand Generation Manager

Type: Full-Time | Department: Marketing

About Model B

Model B is a pioneering technology company borne out of a full-service advertising agency, providing AI-enhanced Ad Technology and managed service support to brands looking to grow. We exist to empower brand-side marketers in whatever way creates a competitive advantage, whether that’s expediting their ability to in-house, thanks to our SaaS products, or delivering strategic, creative and media support. Promoting transparency and simplicity is at the heart of our One Team + One Tool approach, which drives measurable and consistent impact.

About the Position

We are looking for a Demand Generation phenom to join our team, just as we launch a highly disruptive product that will fundamentally redefine how brand-side marketing teams operate.

You will be responsible for planning and executing impactful, customer-centric, fully integrated marketing programs that drive both long-term brand growth and leads for our sales team. Your timing couldn’t be better, as we’re looking to capitalize on a highly visible launch moment happening within the next several weeks.

Perhaps most importantly, you embody our core values of integrity, innovation and impact.

Responsibilities

  • Build and execute an optimal marketing strategy that facilitates Model B’s growth
  • Define and execute brand awareness, demand generation and lead capture initiatives
  • Make real-time, data-driven decisions by closely monitoring results and program KPIs
  • Augment our brand new marketing content and collateral, building off of the August re-launch of our website, product demo environment and social channels
  • Orchestrate a diverse marketing strategy consisting of digital and social campaigns, email campaigns, events (hosted & sponsored), ABM efforts, ongoing thought leadership, PR, SEO and sales enablement
  • Author a content marketing strategy that will drive significant YOY growth; work with technical and business teams to define content needs/gaps and own the ed cal
  • Maximize the value of our tech stack, inclusive of Hubspot, ZoomInfo, etc

What You Should Have

  • Bachelor’s degree preferable
  • 3-5+ years of direct marketing experience, ideally in B2B
  • Deep experience with email, social media and digital
  • Consistent record of driving ROI, customer acquisition, and deep executive engagements through creative marketing programs
  • Experience working end-to-end across a multitude of marketing tools (Hubspot a major plus)
  • Excellent interpersonal, verbal and written communication skills
  • Ability to set priorities and work both independently and collaboratively
  • Advanced skills and experience in MS Word, Excel, Outlook and PowerPoint
  • Highly-motivated, entrepreneurial spirit with a passion for excellence
  • Excitement over joining a category redefining company in a role with endless growth potential

The good stuff:

  • Join an awesome company entering a hyper-growth phase
  • Laid-back, fun, and super casual office environment
  • Bonus program
  • Profit-sharing program
  • Downtown location with easy metro access
  • Company paid professional development
  • Flexible paid vacations
  • Medical/dental/vision insurance
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EQUAL EMPLOYMENT OPPORTUNITY

We take pride in building a diverse team where unique talent and skillsets are celebrated and nurtured. We are an equal opportunity employer and remain committed to the ideology that equality fuels the best ideas. We are proud to embrace diversity and welcome all applicants regardless of gender, race, sexual orientation, religion, age, disability, national origin, or any other status protected by law.