Join our growing team

To apply, please submit your resume, contact information, and the
title of the job you are applying for to [email protected].

Join our growing team

To apply, please submit your resume, contact information, and the title of the job you are applying for to [email protected].

Director of Paid Media

Type: Full-Time, Department: Media

Director of Paid Media

Type: Full-Time, Department: Media

About Model B

Model B is an award-winning growth marketing company, equal parts technology company, and full-service agency, that scales businesses and brands. Our clients range from venture-backed, early-stage companies to trade associations & nonprofits to Fortune 500 global enterprises.

What makes us genuinely unique is our ability to fuel seismic growth and our game-changing technology, Blueprint. Blueprint enables true cross-channel insight and activation, delivering our clients a more transparent & profound view of the audiences, ad platforms, and content that moves their business.

About the Role:

We are seeking a highly skilled and motivated Director of Paid Media to lead our agency’s paid media department. As the Director of Paid Media, you will be responsible for developing and implementing comprehensive paid media strategies across multiple channels, including but not limited to search engines, social media, display, and influencers. You will be responsible for managing our small internal team, collaborating with other departments within the agency and leveraging outside Partners to deliver outstanding results for our clients.

Key Responsibilities:

  • Develop and implement paid media strategies that align with clients’ marketing goals and objectives.
  • Lead, manage, and mentor a team of paid media professionals and external partners, providing guidance and feedback to optimize performance.
  • Develop, monitor, and adjust budgets to ensure maximum return on investment for clients.
    Analyze data and provide insights to clients and internal stakeholders on the effectiveness of paid media campaigns.
  • Collaborate with other departments, including creative, account management, and sales to ensure cohesive and effective client strategies.
  • Stay up to date with the latest trends and technologies in the paid media landscape, and provide recommendations for improvements to our agency’s paid media offerings.Build and maintain strong relationships with clients, serving as a strategic partner and trusted advisor.
  • Provide thought leadership and contribute to agency-wide initiatives.
  • Collaborate with our sister company, Blueprint, to advance the product.

Who you are:

  • Confident: You are a natural at conveying value, and you know how to stand your ground.
  • Data-driven and analytical: You should be filled with intellectual curiosity and be able to combine data and relevant information to turn insights into actions that get results.
  • Agile, curios & bias for action: We are fast-paced and in continuous learning mode as the market changes and new platforms/ways of working emerge, so being a driven self-starter yet also having the flexibility to adapt to changing conditions is key
  • Team Player: Strong collaboration and communication skills (verbal and written) to enable strong and efficient progress within the core internal team, leveraging those partnerships effectively to ensure that client facing interactions are productive, clear, and efficient.
  • Efficient: Strong operational discipline as ensuring timeliness of deliverables, management of ever-changing budgets and tactical planning shifts are common and core to the work.
  • Innovative: Can combine being analytical + creative, with a passion to develop and test new ways to profitably drive value for our clients. To be the best, we operate with an agile, test -> learn -> iterate mindset at all times.

What You Should Have:

  • Bachelor’s degree in marketing, advertising, or a related field.
  • 6+ years of experience in paid media, with a minimum of 2 years in a leadership position.
    Extensive knowledge of paid media platforms, including Google Ads, Facebook Ads, LinkedIn and programmatic display advertising.
  • Extensive knowledge of ad tracking/pixeling via Google Analytics.
  • Proven track record of developing and executing successful paid media strategies across multiple channels and industries.
  • Strong analytical skills, with experience using data to drive decision-making.
  • Excellent communication skills, with the ability to articulate complex ideas to clients and internal stakeholders.
  • Strong leadership and team management skills, with the ability to inspire and motivate a team to achieve outstanding results.
  • Ability to work in a fast-paced, deadline-driven environment.

The good stuff:

  • Join an awesome company enjoying a solid growth trajectory.
  • Laid-back, fun, fully-remote environment
  • Flexible paid vacations
  • Medical/dental/vision insurance

Application Process:

If you are a strategic thinker with a passion for paid media and a track record of delivering outstanding results, we encourage you to send your resume to: [email protected]