Fragmentation of technology, publishers and ideologies is the biggest issue for marketers today. We are uniquely positioned to solve these problems because our experience spans all arenas of marketing, and well beyond.
Our founder, Abtin Buergari, is a technologist first, marketer second. His former company, Modus, helped launch eDiscovery in the legal space through highly advanced utilization of AI. He is the brains behind our proprietary advertising technology, Blueprint.
Our President, Todd Silverstein, is a marketer first, technologist second. He has worked with some of the largest brands in the world, including Apple, Hotels.com and Dell, as well as startups that are now flourishing industry disruptors. Although he spent 15 years working at digital agencies – more than 10 of them in leadership positions at Ad Age-recognized shops – he is now disrupting the agency model by empowering brand-side marketers with Blueprint.
Together, Abtin and Todd – along with a highly experienced team of leaders across their Media and Creative teams – are authoring a resurgence for in-house marketing teams through democratization of data, technology and creative.
Inception Is Our
The unrivaled diversity of thought, experience and culture amongst our team generates solutions that are unique, innovative and data-forward.
Built by entrepreneurs that have revolutionized other industries using advanced AI, we approach advertising through rigorous execution, a relentless pursuit of success for our clients and technology that simplifies the chaos of modern marketing.
Not Model A
Even a great Model A needs regular refinement. Working with us is a commitment to continual optimization and refinement.