Model B Creates Way To Identify Audiences To Target Through Search, Social

Laurie Sullivan August 12, 2021

Model B, a creative and media services agency, today announced the launch of Blueprint, the company’s Omnichannel marketing technology that integrates ad planning, buying and analytics to reduce the amount of tech licenses, money and effort needed to drive better performance.

The agency has roughly 20 clients, about three have signed up to use Blueprint at launch, according to Todd Silverstein, president of Model B, a former Edelman executive vice president.

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