Introducing the Partner Collective – Our Open Talent Model in Action

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BY CHRIS PERKINS
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In today’s fast-paced, ultra-competitive business landscape, clients need agile, expert marketing solutions that are highly efficient, effective, and truly scalable. That’s why we built the Partner Collective, an extraordinary cooperative of marketing services companies that give us and our clients a real competitive edge.

Vetted Agencies with World-Class Superpowers

The Partner Collective brings together an outstanding group of over 50 vetted agencies, each with unique “superpowers” – specialized skills and expertise that set them apart. The superpowers span management consulting, all forms of creative development, production, media, analytics, research, e-commerce, social media, and influencers – if you can name a skill in the marketing services realm, undoubtedly, one or more of our partner agencies is excellent at it.

The Partner Collective overcomes many of the challenges traditional agency models face. It offers unparalleled flexibility, allowing clients to assemble dream teams of specialists for each project, including their in-house and other roster agency talent, without the overhead of bloated integrated agency retainers, refereeing between multiple agencies, or building a large in-house team. This collective approach assures clients access to world-class services with global reach and precise skill sets without the financial bloat often associated with legacy agency models.

An Open-Talent Model That Drives Client Growth

The Partner Collective, an Open Talent model (Open Talent: Leveraging the Global Workforce to Solve Your Biggest Challenges), is also cost-effective. Clients pay only for the services they need, without the need for retainers or minimum commitments. Member agencies also pay no membership fees, ensuring that the focus is on delivering exceptional results for clients. This approach makes us equally invaluable to one another through bi-directional relationships and to clients all at the same time.

At The Core Is An Agreement

At the core of the Partner Collective is the Partner Collective Agreement, a comprehensive document that serves as a mutual NDA, non-compete, and non-solicitation agreement between members. This agreement provides equal protection to all parties involved, fostering an environment of trust and collaboration for all involved, including clients we do business with.

The Partner Collective Platform: Seamless Collaboration

To make it super easy for members of the Partner Collective to collaborate, we’ve built a custom platform that allows members and clients to initiate projects and manage them from start to finish. Like any good workflow management platform, ours naturally works alongside everyone’s email, allowing users to respond by email or on the platform, whichever is the most convenient.

A Paradigm Shift in Marketing Services

In an era where adaptability and expertise are paramount, the Partner Collective represents a paradigm shift in marketing services. It offers a win-win solution for both clients and agencies, promoting collaboration, specialization, and efficiency. As the marketing landscape continues to evolve, the Partner Collective stands ready to provide innovative, tailored solutions that drive results without breaking the bank.

Schedule a Meeting

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BY CHRIS PERKINS
Schedule a Meeting

In today’s fast-paced, ultra-competitive business landscape, clients need agile, expert marketing solutions that are highly efficient, effective, and truly scalable. That’s why we built the Partner Collective, an extraordinary cooperative of marketing services companies that give us and our clients a real competitive edge.

Vetted Agencies with World-Class Superpowers

The Partner Collective brings together an outstanding group of over 50 vetted agencies, each with unique “superpowers” – specialized skills and expertise that set them apart. The superpowers span management consulting, all forms of creative development, production, media, analytics, research, e-commerce, social media, and influencers – if you can name a skill in the marketing services realm, undoubtedly, one or more of our partner agencies is excellent at it.

The Partner Collective overcomes many of the challenges traditional agency models face. It offers unparalleled flexibility, allowing clients to assemble dream teams of specialists for each project, including their in-house and other roster agency talent, without the overhead of bloated integrated agency retainers, refereeing between multiple agencies, or building a large in-house team. This collective approach assures clients access to world-class services with global reach and precise skill sets without the financial bloat often associated with legacy agency models.

An Open-Talent Model That Drives Client Growth

The Partner Collective, an Open Talent model (Open Talent: Leveraging the Global Workforce to Solve Your Biggest Challenges), is also cost-effective. Clients pay only for the services they need, without the need for retainers or minimum commitments. Member agencies also pay no membership fees, ensuring that the focus is on delivering exceptional results for clients. This approach makes us equally invaluable to one another through bi-directional relationships and to clients all at the same time.

At The Core Is An Agreement

At the core of the Partner Collective is the Partner Collective Agreement, a comprehensive document that serves as a mutual NDA, non-compete, and non-solicitation agreement between members. This agreement provides equal protection to all parties involved, fostering an environment of trust and collaboration for all involved, including clients we do business with.

The Partner Collective Platform: Seamless Collaboration

To make it super easy for members of the Partner Collective to collaborate, we’ve built a custom platform that allows members and clients to initiate projects and manage them from start to finish. Like any good workflow management platform, ours naturally works alongside everyone’s email, allowing users to respond by email or on the platform, whichever is the most convenient.

A Paradigm Shift in Marketing Services

In an era where adaptability and expertise are paramount, the Partner Collective represents a paradigm shift in marketing services. It offers a win-win solution for both clients and agencies, promoting collaboration, specialization, and efficiency. As the marketing landscape continues to evolve, the Partner Collective stands ready to provide innovative, tailored solutions that drive results without breaking the bank.

Schedule a Meeting

Share