Ashtan Moore

Not Everyone Should Advertise. Should You?

Are you ready to advertise digitally? What makes you ready, and what makes you right? Get your answer here.
Ashtan Moore

Dear Executive: The Way to Win In “The New Digital World” Is Finding Your Personal Brand Voice

We've heard it said for ages it takes just one-tenth of a second for us to be judged when we meet someone new.
Maria Meadows

How To Quickly Pivot Your Marketing Strategy In Uncertain Times (Yes, COVID-19)

Organizations of all sizes are assessing and processing the social and economic impact of COVID-19. Marketing and advertising plans are coming to a screeching halt in some ways and a pivoting rapidly in others.
Ashtan Moore

How To Tune Your Advertising Strategy During Coronavirus (Hint: Wash Your Hands, But Don’t Call Your Media Buy A Wash)

I have one suggestion besides washing your hands: capitalize on this opportunity, but don't be dense or insensitive about it. That would mean doing things like trying to benefit from the fear-inducing sale of face masks through digital advertising, or pretending that non-related goods such as tea will help.
Ashtan Moore

An Announcement, Some Gratitude, and a Commitment From Model B: The Digital Agency With Lofty Goals

It feels like only yesterday we were a four-person shop in a WeWork, hustling to deliver on our clients' next project. We were a new digital agency with a lot of passion and some lofty goals. A few years later, we have two offices and twenty-some people on our team who are some of the best talents in the business.
Ashtan Moore

The Unadulterated And Grumpy Answer To Why Nobody Likes Your Social Media Content

You don’t want your followers to regret clicking that little blue button and showing up for your content. People follow you for you. They want a little access into who you are, and want to develop a “digital connection.” 
Janet Waring

Using Data and S.M.A.R.T Goals to Develop Your Future Marketing Strategies

Every marketing plan should include S.M.A.R.T goals (goals that are: specific, measurable, attainable, relevant, and timely). This framework allows you to think about the stages of a business relationship and the factors most impactful on customer engagement. 
Ashtan Moore

Model B lands in NYC

Model B has officially opened our New York City office. Not only are we now in Manhattan, but we’re proud to say that we have a NYC veteran running the office, our new Director, Guy Garizio.  
Hibby Zubairi

Started at the Dojo Now I’m Here… How I Mastered the Art of the Career Pivot

In life, there will be moments when you feel challenged by this overwhelming sense of unfulfillment you can either try to ignore, or you can muster up the strength and courage to respond to.
Mark Minicucci

Simplicity Is Key in all forms of Art and Design

Simple, smart web design can do wonders for an organization. Doing too much doesn’t often yield the results a company hopes for. It’s like a guitar player overplaying a solo. The player might like it, but the audience will not.
Janet Waring

How Should A Sales Team Approach A Small Client?

Our very own Vice President, Janet Waring, contributed to the Expert Panel of Forbes Business Development Council on "How Should A Sales Team Approach a Small Client".
Terrell Smith

Mistakes Businesses Make When Using Hashtags

In this day and age, social media is arguably the quickest way to widen your influence and grow your business.
The Pulse

GovCon Marketing: Your Aesthetic Sells

According to, there are 372,619 Active Government Contracting organizations registered to compete for lucrative Federal Government contracts.
Terrell Smith

Five Ways to Help Your SEO Ranking

We can’t emphasize enough the importance of creating purposeful content that drives up your ranking on search engines like Google.
Mark Minicucci

Build Something. Anything.

The people you choose to make a part of your life are of the utmost importance of how your entire universe plays out.
Abtin Buergari

Empathy Is the Secret Weapon for Building a Great Culture

A big place I fell short in my journey has been embracing empathy rather than treating it as a weakness. This realization has been life-altering for me and I felt compelled to share this bit of my life learnings.
Ashtan Moore

Getting Old(er) Is Awesome; Human Interest Compounds, Too

Powerful things happen when you mix a little bit of passion into your professional pursuits. The world can see when you’re paying attention, and it’s a very special thing.
Dan Bender

Writing this Article Cost Me a Million Dollars

18 months ago, I was living the life that was the envy of all my friends. I was working for a retired billionaire, getting paid in the high six figures, and was living with my beautiful family in a gorgeous home on a golf course just outside of Aspen, CO

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