Must Reads

You want to give yourself the best possible opportunity to win, and doing so requires focusing the majority of your budget on actually serving your ads to your targeted audiences.

Unlike historic advertising mechanisms, digital advertising does not rely on guesswork, and audience-estimations.

I recently had the pleasure of having Todd Unger, the Chief Experience Officer of the American Medical Association, on our event series called Building Blocks.

Cross-platform marketing is not about either/or, but rather about taking advantage of all the platforms that have the potential to reach existing and new clients.

Social media is one of the greatest buyer persona development tools. It gives a highly detailed picture of the audiences we seek to target.

Because the sea of available marketing metrics is so vast, marketing executives are often swimming endlessly trying to determine what information is relevant when measuring the success of their advertising.

Are your digital platforms measuring results across devices, and aggregating users’ data correctly? The answer is sometimes.

Enjoy this quick read featuring tips from from industry experts on the Forbes Development Council including, Janet Waring, one of our VPs here at Model B.