With over 19 years of advertising and digital marketing experience, Silverstein most notably built public relations leader Edelman’s Performance Marketing practice, quickly scaling it to more than $200M in media managed. In his new role, Silverstein will lead Model B in disrupting the digital advertising industry.
“I’m thrilled to join Model B and debut a new technology that will greatly enhance how brands of all sizes execute and understand their digital marketing programs,” said Silverstein. “I look forward to working with the current roster of clients, among them a global ecommerce leader and one of the most well-known political organizations, as well as expanding that list through our new wave of technological innovations.”
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