A precarious balance

All data secured

ActiveNav asked us to help drive leads through advertising for their new Cloud/SaaS product. ActiveNav’s product helps mitigate unstructured data (eg. email, slack, and word documents).


Increase in web


Increase in
“request a demo”
button clicks


With unstructured data, you have huge amounts of information balanced upon potential threat vulnerabilities… the people, software, and hardware that organizations rely upon. It’s essentially a house of cards.

The Big Idea

The challenge sounded like a delicate balancing act, of which most companies are blissfully unaware. What better way to illustrate this than an engaging visual metaphor, with messaging that drives home the point.

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