Schleich needed to unlock sales growth, despite steadily increasing competition.
Complicating matters, brand recognition was on the decline. With no influx of media budget, increasing brand awareness and product sales would require better targeting, execution and analytics.
Reach, Convert and Retain New Customers
Blueprint provided real-time insights and actionable recommendations that otherwise wouldn’t have been possible. Blueprint analyzed existing audience performance and identified new target audiences to prospect against.
All of Schleich’s first-party data was ingested, leading to the creation of 3 brand new audience segments, as well as prescriptive direction on which channels to best reach and convert them.
Creative Analysis and Recommendations
Blueprint analyzed 4 months’ worth of content performance, unearthing the opportunity to focus on carousel and dynamic formats, as well as utilize product line visuals and playful, yet concise, copy combinations.
Also, despite siloed performance data, Blueprint stitched together every historical data point to accurately project the return from a more optimal media program, enabling Schleich to confidently invest ahead of sales performance.
Beating goal by 48%
Lift in ecommerce
Exceeding goal by 50%