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Every breath matters
CONMED needed to build awareness around the dangers of harmful surgical smoke in operating rooms across the country, while positioning themselves as the leader, and desired partner, in the smoke evacuation space.
Insight
Our main objectives were to generate significant awareness about the issue and consequences and to create advocacy and action amongst champions at hospitals and surgical facilities to drive change for safer conditions.
The Big Idea
We decided to ground all activations in a singular campaign idea — focusing campaign messaging and imagery on nurses. With this approach, we were able to drive awareness from within, and generate significant support.
Every breath matters
CONMED needed to build awareness around the dangers of harmful surgical smoke in operating rooms across the country, while positioning themselves as the leader, and desired partner, in the smoke evacuation space.
Insight
Our main objectives were to generate significant awareness about the issue and consequences and to create advocacy and action amongst champions at hospitals and surgical facilities to drive change for safer conditions.
The Big Idea
We decided to ground all activations in a singular campaign idea — focusing campaign messaging and imagery on nurses. With this approach, we were able to drive awareness from within, and generate significant support.
